The Rise of Vietnam: A Catalyst for Female Entrepreneurship and Leadership
As the world’s economic landscape shifts, Vietnam emerges as a rising star—a nation rapidly evolving into the new "China" with its burgeoning industries, growing influence, and dynamic business environment. This transformation presents promising opportunities for economic growth and the empowerment of female entrepreneurs and leaders. During our orientation week in Ho Chi Minh City, we were privileged to meet some remarkable women who exemplify the spirit of innovation and resilience shaping Vietnam’s future: Phuoc Nguyen of The LAB Saigon, Angelique Masse Nguyen of NOI and Yen Nguyen Hoang of FPT Software.
Vietnam: The New Frontier
Vietnam’s rise as a global manufacturing hub and innovation hotspot is no coincidence. The nation has cultivated a reputation for efficiency, creativity, and adaptability, attracting global investments and fostering a culture of entrepreneurialism. As supply chains pivot away from over-reliance on China, Vietnam’s strategic position, youthful workforce, and commitment to technological advancement make it an increasingly attractive alternative.
But what makes Vietnam truly unique is its emphasis on inclusivity and empowerment. Female entrepreneurs and leaders are carving out significant roles in this economic transformation, proving that innovation thrives when diverse voices are included at the table. Women like Phuoc and Angelique are shaping Vietnam’s business landscape and demonstrating what’s possible when resilience meets opportunity.
Meet the Innovators
Yen Nguyen Hoang: Innovating with AI at FPT Software
Another standout leader we had the privilege to meet was Yen Nguyen Hoang, a Deployment Strategist, Data Engineer, and AI Engineer with FPT Software. Yen exemplifies the forward-thinking, tech-savvy leadership driving Vietnam’s rapid ascent in the global tech landscape. Her work at FPT Software is at the cutting edge of artificial intelligence, where she develops and deploys AI-driven solutions to optimize processes and solve complex problems for businesses worldwide.
Yen shared her experiences navigating the fast-paced world of technology, emphasizing the importance of adaptability and lifelong learning in an ever-evolving field. She also spoke passionately about the role of women in tech, highlighting the need to break down barriers and encourage more female participation in STEM fields. Yen’s journey is a powerful example of how women can lead in traditionally male-dominated industries, pushing boundaries and redefining what’s possible.
Phuoc Nguyen: Redefining Creativity at The LAB Saigon
At the helm of The LAB Saigon, a creative agency known for its bold storytelling and innovative branding, Phuoc Nguyen is redefining how businesses connect with their audiences. The LAB Saigon has gained a reputation for blending modern design with cultural authenticity, helping brands break through the noise in a crowded marketplace. Phuoc’s leadership exemplifies how creativity can be a powerful tool for both commerce and cultural preservation.
During our time with her, Phuoc shared her insights on navigating challenges in a competitive industry. She highlighted the importance of staying true to one’s vision while adapting to market demands. Her work is a testament to the strength of female leadership in Vietnam’s creative economy, showing how women can lead with innovation and integrity.
Angelique Masse Nguyen: Empowering Women Through NOI
Angelique Masse Nguyen is the visionary behind NOI, an online platform dedicated to amplifying female voices and fostering a community of empowered women. NOI provides resources, stories, and connections that inspire and support women in their personal and professional journeys. Angelique’s work highlights the transformative power of storytelling and the importance of creating spaces where women can thrive.
In our conversations, Angelique emphasised the need for women to support each other and leverage their unique strengths. Her platform reflects her belief in collaboration and inclusivity, serving as a beacon for female entrepreneurs across Vietnam and beyond. Her leadership showcases how women can succeed individually and uplift others along the way.
A Vision for the Future
Vietnam's rise as an economic powerhouse aligns seamlessly with the growth of female entrepreneurship and leadership. Women like Yen and Angelique are not just participants in this transformation—they drive it. Their stories underscore the importance of fostering environments where women can lead, innovate, and inspire.
For PCF, these interactions serve as a reminder of the untapped potential within our communities. The lessons learned in Vietnam highlight the need to amplify Pacific female voices and create opportunities for cross-cultural collaboration. By connecting with leaders like Phuoc and Angelique, we gain invaluable insights into how to navigate global challenges and harness the power of diversity.
Charting a Collaborative Future
Vietnam’s emergence as the new "China" is a powerful reminder of the potential that arises when innovation meets inclusivity. Female leaders like Yen and Phuoc exemplify what is possible when resilience and creativity are met with opportunity. Their journeys inspire us to think globally, act collaboratively, and champion diversity at every level.
As PCF looks ahead, we see boundless opportunities to strengthen ties between the Pacific and Asia, fostering environments where women can lead and flourish. By learning from the successes of Vietnam’s female entrepreneurs, we aim to inspire and elevate the next generation of leaders across the Pacific. Together, we can create a future defined by shared growth, innovation, and the transformative power of women-led leadership.