The Pacific region is facing a crisis of epic proportions—obesity rates are soaring, with nine out of ten countries in the region ranking among the highest globally. This alarming reality not only threatens the health and wellbeing of our communities but also undermines our socio-economic stability and security.

Despite numerous programs and interventions aimed at reducing non-communicable diseases (NCDs), the prevalence of obesity continues to rise. This begs the question: What are we doing wrong, and why are we not seeing the desired outcomes?