Perceptions Study to provide insights on Pacific peoples and their relationship with New Zealand

A report known as ‘The Pacific Perceptions Study’ has been commissioned by Pacific Cooperation Foundation (PCF), to deliver evidence – based critical research, that will provide an understanding of New Zealander’s perceptions of Pacific peoples and their relationship with New Zealand. The research is a new initiative and is currently being undertaken by Kantar Public (previously known as Colmar Brunton).  

This report will present the results of a survey of 2,339 New Zealanders aged 15 years and over. and is representative of New Zealanders by age within gender and location. It also includes insights from five qualitative focus groups. These include three groups with different Pasifika respondents and two groups with a mix of New Zealanders from other ethnicities. Quantitative and qualitative surveys will be conducted using a set of metrics to track sentiment. and provide in-depth insights into key themes and topics of interest.  

New Zealand is home to approximately 400,000 Pacific peoples. The research is expected to not only to identify issues but also enhance New Zealand’s identity as a Pacific nation. A report produced at the conclusion of this survey, will enable PCF to possess a comprehensive evidence-based overview of opinion pieces and research on Pacific Peoples in New Zealand. The insights provided through this study will enable PCF to advocate and advise on strategic Pacific-Aotearoa New Zealand issues and opportunities.  

The report will be published on the PCF website in July 2022.