News Item

Pasifika TV expands its horizons

Success Stories 5 Sep 2019

During the 2018 Pacific Island Forum in Nauru, New Zealand's Minister of Foreign Affairs and Trade Winston Peters announced plans to expand Pacific Cooperation Broadcasting Limited (PCBL) by investing NZ$10 million over the next three years.

A year later, PCBL officially launched its expansion at TVNZ with the support of Minister for Pacific Peoples Aupito William Sio who attended on behalf of Mr. Peters.

PCBL primarily delivers a contribution feed of New Zealand originated content to the Pacific through its Pasifika TV service. The aim of the its service is to support Pacific free-to-air broadcasters through the provision of programmes, bespoke training and broadcast equipment throughout the region.

Speaking the attendees at the launch, PCBL Chief Executive Natasha Meleisea says that the dynamic collaboration between New Zealand and the Pacific region is the heart of Pasifika TV.

“Our currency is largely based on relationships and partnerships” she said.

“With you all chipping in a little, we have been able to give a lot.

“Our aim is to build a thriving media industry across the Pacific by delivering a service that supports a two-way conversation, through sharing ideas, expertise and content from New Zealand and the Pacific.”

“We are going to move to a 24-hour, seven days a week channel feed broadcasting more content from New Zealand and around the Pacific.”

“We’re going to support the local production industry in the Pacific with a contestable production fund.”

“Our service is about sharing ideas and experiences, then applying it when you go back home.”

Minister Aupito William Sio says the expansion marks a new chapter between New Zealand and the Pacific region,

“This is the time to amplify Pacific voices, to tell Pacific stories, by Pacific people, in Pacific languages on the issues that are of interest and important to us.”

“This Pasifika TV channel is a bridge that will connect Aotearoa New Zealand and the peoples of our beloved Pacific region, building greater understanding and solidarity as we stand together at a time where our region faces a variety of unprecedented challenges.”

Background
In 2015, PCBL was established and was funded by MFAT and PCF with the overall aim to build stronger relationships in the Pacific region by supporting the media sector.

PCF are proud to see PCBL strengthen and grow over the years with PCBL Chairman Gary Monk and PCBL Chief Executive Natasha Meleisea at the helm.