News Item

​Exchange provides scope for change in Pacific media

News 23 Jun 2017

Pacific Cooperation Broadcasting Limited’s (PCBL) recent inaugural Media Exchange Programme (MEP) has been an eye-opener for Cook Islands Television Programming and Presentation Manager Temo Sukanaivalu (pictured).

Temo has worked in the industry for 17 years, but participating in the two-week exchange programme has enabled him to see how digitilisation has changed the industry, while opening a "can of worms" for his organisation, which still uses an analog platform.

The MEP got underway in May, with an initial four broadcasters arriving in Auckland for a two-week placement, at either TVNZ or MediaWorks.

A second group of four started their placement on June 5, where they were mentored by media operators and engineers.

The overall goal of the MEP is to provide insight, knowledge and hands-on experience for Pacific media operators, to take back to their respective TV stations to implement and/or improve their capabilities, current systems and output.

Temo says the exchange has been invaluable in that it has extended his industry knowledge.

He shares his exchange experience with us …

Q. What is your current role?

A. My current role is Programming and Presentation Manager at Cook Islands Television. I basically receive programmes off satellites and put them on air. I also do sports news and produce a weekly half hour local sports programme called Timeout.

Q. Were you chosen to attend the MEP training, or did you put your hand up to go?

A. I was chosen by my boss Jeanne Matenga, the Chief Executive Officer for Cook Islands Television.

Q. Did you find the training valuable?

A. Yes. Coming from a small TV company and seeing how television industries have changed in terms of digitalisation has opened up a can of worms for us, as we are still using the analog platform. It was an eye opener for me.

Q. How will you use the skills and knowledge that you've gained in your home country?

A. I will share it with my colleagues and work with what we've got, in terms of equipment.

Q. Did you face any challenges, and how did you overcome these?

A. The challenge I faced was walking underneath Auckland Harbour Bridge, carrying live equipment to do a live report about bungy jumping. I wasn't expecting that long walk, but I guess, part of being a cameraman is to be fit and healthy, especially going places you'd never think of going. I'm glad I was there, witnessing live coverage back to different platforms.

Q. What was the highlight of the two weeks?

A. Seeing how engineers and media operators handle difficult situations in such a professional manner was amazing. Also, seeing how programmes are sent into homes and the communication between everyone that makes this happen is magnificent. Viewers watching don't realise how many people are involved in putting out live news or live shows on air.

Q. Would you recommend the training to others in the industry? Why?

A. Yes, I would recommend it to students willing to take up media industries as their career. We live in a world of technology which is changing rapidly, and social media is a big part of that change, as well as the equipment broadcasters are using. Thank-you to our media hosts, and to PCBL for making this training possible.

Meanwhile, PCBL aims to provide more training for broadcasters in the Pacific, and is currently planning another exchange before the year ends.

Visit PASIFIKA TV for more information about PCBL, funded by the Ministry of Foreign Affairs and Trade and supported by Pacific Cooperation Foundation with the overall aim to build stronger relationships in the Pacific region by supporting the media sector.